In our interview, I asked Lisa this question directly and she gave me a simple answer.Single men in their 60s are looking for a woman who is feminine and is willing to help them feel like a man.They are gatekeepers to a massive population of potential partners; they control who we meet and how. So Consumer Reports decided to survey almost 115,000 subscribers about online dating and their experiences with it.Collectively, we spend huge sums of money on matchmaking, not to mention all the time and substantial emotional investment. Given that we usually rate products (like refrigerators) and services (like banking), this is new and fairly unusual territory for us.Now, as we reach our 50s and 60s, the situation is somewhat more complicated.To get a view into the male mind after 60, I sat down with dating coach, Lisa Copeland for a quick chat.They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.
“Our real-life and online identities are more and more interwoven.” Because of this cultural shift, online dating sites now have unprecedented reach into our lives. Reams have been written about online dating, but as far as we know, no one has put the sites to the test.So when Roberta Caploe was ready to start dating again after a divorce, she didn’t ask her friends to fix her up or feel the need to frequent bars or health clubs.She signed up for JDate, an online dating site for Jewish singles.According to Lisa, single men over 60 want women who are in touch with their feminine side. Lisa mentions that this is often the case, but, not for the reasons that many of us assume.
Men are not always looking for a younger body to cuddle up next to.Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.